Beats has introduced the Beats 360, a new pair of over-ear headphones featuring interchangeable cushions, active noise cancellation and IPX4 water resistance, priced at $349.99 in the United States.
Key Facts
- Price: $349.99
- IPX4 water resistance rating
- Active noise cancellation included
- Interchangeable ear cushions, a design feature not common on Beats’ previous over-ear models
- Officially confirmed through Beats’ own press release
What Was Announced
Beats, the Apple-owned audio brand, officially released the Beats 360 through a company press release, positioning it as a new entry in its over-ear headphone lineup.
The Details
The standout design choice is the interchangeable cushion system, letting users swap ear cushions rather than being locked into a single fit or material — a feature aimed at comfort and longer-term durability, since cushions are typically the first part of a headphone to wear out. Beats paired that with an IPX4 water resistance rating, protecting against light splashes and sweat, making the 360 more suitable for workouts than a typical over-ear design without that rating. Active noise cancellation rounds out the headline feature set, putting the Beats 360 in direct competition with ANC over-ear headphones from Sony, Bose and Apple’s own AirPods Max.
MacRumors’ independent coverage of the launch confirms both the $349.99 price and IPX4 rating directly from Beats, alongside additional detail on how the company is positioning the 360 within its broader lineup.
Why It Matters
At $349.99, the Beats 360 sits in the crowded mid-to-premium ANC headphone segment, undercutting Apple’s own AirPods Max while offering water resistance those don’t include. The interchangeable cushion design also addresses a common complaint about premium headphones: that cushions degrade well before the rest of the hardware does.
What Happens Next
The Beats 360 is available now in the U.S. at $349.99. Further detail on battery life, chip integration with Apple devices, and colorway options is expected to roll out through Beats’ typical retail channels in the weeks following launch.
